GINEBRA San Miguel Inc. (GSMI), the spirits arm of San Miguel Corp., started 2025 on a high note with a net income of ₱2.1 billion in the first quarter, up 11 percent from the same period last year.
The company also saw higher revenues, which rose 8 percent to ₱16.3 billion. Operating income increased by the same rate to ₱2.5 billion, while earnings before interest, taxes, depreciation, and amortization (EBITDA) hit ₱2.8 billion, also up 11 percent.
GSMI’s strong start follows a solid 2024, when it hit record milestones, including selling over 50 million cases of liquor for the first time. Revenues reached ₱62.5 billion, a 17-percent jump from 2023, while operating income grew 26 percent to ₱8.6 billion. Net income for the year stood at ₱7.3 billion, 3 percent higher than the previous year. Excluding a one-time gain from the sale of Don Papa’s rights in 2023, full-year net income would have risen by 23 percent.
GSMI credited its continued growth to successful marketing efforts and strong brand loyalty. Its 2024 promo campaign “Ginstanalo sa One Ginebra Nation” and the launch of “Lamang ang May Tapang” helped boost brand visibility and contributed to an 8-percent sales increase for its flagship Ginebra San Miguel product.
This year, GSMI launched a new campaign, “Kabayani Kita sa One Ginebra Nation,” which aims to deepen consumer engagement with the brand.
“Our spirits business has shown impressive strength through the years, even during challenging times like the pandemic,” said GSMI president and CEO Ramon S. Ang. “This consistent growth proves the wide appeal of our brands and the company’s resilience.”
GSMI is the producer of Ginebra San Miguel, the world’s best-selling gin. Its other products include GSM Blue, Antonov Vodka, Primera Light Brandy, and the country’s top Chinese wine, Vino Kulafu.
